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Our philosophy
Thoughtful Design for Thoughtful Lives
We believe in the power of well-designed products to transform lives. That’s why we create elevated tools to help you work smarter, connect deeper, and live with purpose.
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Trusted by Thousands, Proven by Results
See how real people are reaching their goals with BestSelf tools—proven to inspire, empower, and deliver results.
Why Choose BestSelf?
BestSelf creates tools that make personal growth easier and more achievable. Designed to fit into busy lives, our products help you build habits, set goals, and see real progress.
With quality you can feel and results you can trust, over 500,000 people have chosen BestSelf to reach their best selves—one step at a time.
Trusted by over 500,000+ Customers
Science-Backed Tools
Built for Real Goals
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Frequently Asked Questions
How do BestSelf.co products help me achieve real change?
Our products are built on science-backed principles of psychology, productivity, and personal development.
With consistent use, they help you gain clarity, build better habits, and make meaningful progress toward your goals—whether it's personal growth, deeper relationships, or career success. We’ve done the research, so you don’t have to reinvent the wheel—just follow the systems, and you’ll see results.
Do you offer a money-back guarantee?
Yes! We’re so confident in the impact our products will have on your life that we offer a30-day money-back guarantee. If you don’t see the change you expected, just contact our support team, and we’ll make it right.
What’s the best way to get started?
Start with the product that addresses the area of your life you want to improve first. For productivity and goal-setting, theSelf Journalis a great place to begin. If you want to strengthen your relationships, try theIntimacy Deck. Each product comes with simple instructions to help you hit the ground running.
our mission
Empowering You to Become Your BestSelf.
Founded by Cathryn Lavery in 2015, BestSelf began as a personal journey to overcome the challenges of staying focused and achieving big goals.
Cathryn discovered the power of structured frameworks—long before an ADHD diagnosis at age 30—and realized that becoming your best self means thriving in every area of life.
Since then, we've helped over 500,000 people worldwide bridge the gap between where they are and where they want to be.