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Our philosophy

Thoughtful Design for Thoughtful Lives

We believe in the power of well-designed products to transform lives. That’s why we create elevated tools to help you work smarter, connect deeper, and live with purpose.

★★★★★

unlock your best self for less

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Excellent 4.8/5

based on over 19,217 reviews!

Trusted by Thousands, Proven by Results

See how real people are reaching their goals with BestSelf tools—proven to inspire, empower, and deliver results.

“The Self Journal has been my daily guide to stay on top of my goals. I love how it blends structure with flexibility, making it perfect for my fluctuating schedule. The habit-tracking feature has helped me build a consistent morning routine, which I’d always struggled with before!”

Emily W.

“I was overwhelmed with my work and life goals, and this journal helped break them down into manageable steps. Each day, I’m encouraged to focus on gratitude and intentional planning, which has transformed my productivity and mental clarity.”

David L.

“The Intimacy Deck has brought my partner and me closer than ever. We thought we knew everything about each other, but these questions prompted discussions that deepened our connection and trust.”

Jessica R.

“I bought this as a fun activity, but it ended up being one of the best purchases. The questions are both light-hearted and deeply reflective, helping us to bond on a whole new level.”

Emily D.

“The Self Planner has completely streamlined my week! I love the focus on both personal and professional goals, making it easy to keep everything in balance.”

Adam L.

Date Deck Card Deck Romantic Connection

“This deck is a fantastic way to connect on a deeper level. We laugh, reminisce, and dream together with every card we pull.”

Emma S.

“This planner has given me a sense of control over my time. I’m more productive and intentional with my day, thanks to its simple yet powerful layout.”

John K.

Relationship Journals + Bonus Couples Course Journal Romantic Connection

“We’ve used this journal for weekly check-ins, and it’s amazing how it keeps us connected. It helps us express what we need from each other in a safe, open way.”

Tom G.

“Perfect for couples who want to spark connection! We look forward to our date nights with this deck—it’s brought us so much closer and keeps things exciting.”

Ben W.

“I bought this to help my shy child open up, and it’s been wonderful! The questions are thoughtful, engaging, and make it easy for them to share what’s on their mind.”

Rebecca T.

“The Little Talk Deck has transformed our family dinners! My kids open up about their day in ways they never did before. It’s amazing how a simple prompt can spark such meaningful conversations.”

Chris A.

“I bought this for a friend’s party, and it was an instant hit! The questions are fun and engaging, making it easy for everyone to jump in and get to know each other.”

James K.

“This deck has become a staple at our office events. It takes the pressure of meeting new people and keeps conversations flowing naturally.”

Daniel P.

Relationship Journals + Bonus Couples Course Journal Romantic Connection

“The relationship journal has helped us navigate difficult topics in a constructive way. We’re now able to address issues without tension, which has improved our overall happiness.”

Hannah M.

Why Choose BestSelf?

BestSelf creates tools that make personal growth easier and more achievable. Designed to fit into busy lives, our products help you build habits, set goals, and see real progress.

With quality you can feel and results you can trust, over 500,000 people have chosen BestSelf to reach their best selves—one step at a time.

Trusted by over 500,000+ Customers

Science-Backed Tools

Built for Real Goals

Excellent 4.76 | 100,000+ Customers

The Journal That Turns Goals into Reality

Scientifically Designed for Success

Structured Goal Achievement System

Enhanced Productivity and Accountability

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See the science behind the Self Journal →

Frequently Asked Questions

How do BestSelf.co products help me achieve real change?

Our products are built on science-backed principles of psychology, productivity, and personal development.

With consistent use, they help you gain clarity, build better habits, and make meaningful progress toward your goals—whether it's personal growth, deeper relationships, or career success. We’ve done the research, so you don’t have to reinvent the wheel—just follow the systems, and you’ll see results.

Do you offer a money-back guarantee?

Yes! We’re so confident in the impact our products will have on your life that we offer a30-day money-back guarantee. If you don’t see the change you expected, just contact our support team, and we’ll make it right.

What’s the best way to get started?

Start with the product that addresses the area of your life you want to improve first. For productivity and goal-setting, theSelf Journalis a great place to begin. If you want to strengthen your relationships, try theIntimacy Deck. Each product comes with simple instructions to help you hit the ground running.

our mission

Empowering You to Become Your BestSelf.

Founded by Cathryn Lavery in 2015, BestSelf began as a personal journey to overcome the challenges of staying focused and achieving big goals.

Cathryn discovered the power of structured frameworks—long before an ADHD diagnosis at age 30—and realized that becoming your best self means thriving in every area of life.

Since then, we've helped over 500,000 people worldwide bridge the gap between where they are and where they want to be.