Here To Help You Find Your Best Self

Whatever that means to you

Whether you want to think bigger, achieve more, or have more meaningful connections, BestSelf Co. creates a space in your life for that possibility - and more.

 

The journey to your best self is personal to you - and it’s a journey that continually expands as you grow, evolve, and desire different things. There is no destination to get to; it’s all about the experiences, wisdom, and impact you create along the way as you choose courage over comfort, overcome challenges, and take action towards your dreams.

 

Like you, everyone on the team is obsessed with their own best self journey.

 

It’s why we love creating meaningful products and tools that help you create positive change in your life - so you can show up differently for yourself, your connections, and the world.

 

We understand that being your best self doesn’t impact your life alone… it creates a ripple effect that sparks change and transformation on a scale we can’t always see.

Everytime a relationship deepens...
Everytime a goal is achieved...
Everytime a negative mindset evaporates...  

The world becomes that little bit brighter - because there’s a compounding effect in everything we do. It’s why we’re always looking to solve new problems, create new solutions, and spark an opening for the next version of your best self to step into.

Where will your best self journey take you?

We can’t wait for you to find out.

Company Values

When you set the bar at achieving your best self, there’s a lot on the line. Our Company Values keep us focused - so we can continually get better for us and for you.

Default to Action

Ideas are worth nothing unless executed. Make decisions, take initiative and solve problems. We’d rather you be decisive, move forward and possibly have to pivot later than to be indecisive — no decision is still a decision. Be impatient with your actions, but patience with the results.

Default to Action

We give each other the benefit of the doubt always whether it's a teammate, vendor or a customer. We believe everyone is doing their best with the information they have at hand.

Absolute Ownership

Everyone has a stake in the success of the company and should be passionate about opportunities with huge potential wins for the company! Always consider what's good for the company long-term. Remember that we're in this for the long haul.

Thrive in Discomfort

We believe the status quo is soul-sucking. We focus on continuous learning and personal development so we’re better than yesterday but not as good as tomorrow. We make an impact with curiosity and choosing courage over comfort.

Best is Our Standard

How we do anything is how we do everything. We are committed to excellence and high standards. We constantly work to raise our standards in every area of life and business.

See What People Like You Say About Us

Everyone benefits when someone commits to their best self.


We’re always grateful for the people and media who spread the word about the work we do. It helps new people find us, which amplifies the impact we have as a community.

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Since starting the Self Journal, I actually feel a sense of accomplishment at the end of the day and am starting to see myself move forward to becoming my best self. Thank you so much.

- Baylee W


Our Team

Founded in 2015 by Cathryn Lavery, BestSelf Co. is a team of high-achievers who constantly raise the standards, do things differently, and have fun along the way!

John Doe

CEO & Founder


“Favorite Quote”

Love Language

Words of Affirmation and Quality Time

Core Values

Curiosity, Impact, Integrity

John Doe

CEO & Founder


“Favorite Quote”

Love Language

Words of Affirmation and Quality Time

Core Values

Curiosity, Impact, Integrity

John Doe

CEO & Founder


“Favorite Quote”

Love Language

Words of Affirmation and Quality Time

Core Values

Curiosity, Impact, Integrity