Bestself-Founder

About us

BestSelf Co. started as a project between two entrepreneurs, Cathryn and Allen, who were on a journey to creating a life they loved, through building their respective businesses and being able to quit their day jobs.

Despite working long hours on their various projects, it felt like they were on a treadmill, working everyday but not getting anywhere. Feeling busy but not productive

Too often they'd experience the sinking feeling of finishing a day and feeling unclear about their accomplishments and if they were really moving the needle forward on anything.

The Desperate pair knew that a Change was needed

Over two years through books, interviews and attending conferences with some of the most successful high-performing people in the world they began to put together the ingredients to success and what they needed to do to level up.

They learned what differentiates outstanding performers from the average person is an ability to plan, effectively execute and track progress. Top performers create daily rituals for success. When Cathryn and Allen began to model these principles, hacks and rituals for themselves things started to turn around in a big way.

Bestself

To create meaningful products
that help people become their
best self

Meet our
awesome team

Bestself-Team
Cathryn Lavery
Co-Founder & CEO
Bestself-Team
Allen Brouwer
Co-Founder
Bestself-Team
Jessica Chan
Chief Marketing Officer
Bestself-Team
Monica Acevedo
Head of Customer Support
Bestself-Team
Nicole Draper
Customer Support Specialist
Bestself-Team
James Calderon
Media Marketing Manager
Bestself-Team
Shannon Culp
Project Manager
Bestself-Team
Myron Branford
Product Designer
Bestself-Team
Nicholas Kneuper
Paid Ads Manager
Bestself-Team
Georgina El Morshdy
Copywriter and Storyteller
Bestself-Team
Jonathan Wolff
Product/Team Photographer
Bestself-Team
Rachouan Rejeb
Graphic Design Lead