About us

The BestSelf Co. started as a project between two entrepreneurs, Cathryn and Allen, who were on a journey to creating a life they loved, through building their respective businesses and being able to quit their day jobs.

Despite working long hours on their various projects, it felt like they were on a treadmill, working everyday but not getting anywhere. Feeling busy but not productive.

Too often they'd experience the sinking feeling of finishing a day and feeling unclear about their accomplishments and if they were really moving the needle forward on anything.



Over two years through books, interviews and attending conferences with some of the most successful high-performing people in the world they began to put together the ingredients to success and what they needed to do to level up.

They learned what differentiates outstanding performers from the average person is an ability to plan, effectively execute and track progress. Top performers create daily rituals for success. When Cathryn and Allen began to model these principles, hacks and rituals for themselves things started to turn around in a big way.

Our Mission

To create meaningful products
that help people become their Best Self



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