Self Journal

Goodbye comfort zone, hello goal zone.

Sale price$35.00 USD


Empower yourself with the Self Journal, a 13-week planner designed to help you set, plan, and achieve your goals. Whether you're looking to improve productivity, build new habits, or stay focused on your goals, the Self Journal provides the structure you need.

Crafted in a minimalist, clutter-free style, the Self Journal is your ultimate tool for personal and professional growth. Make each day count and walk your path to your best self with confidence and clarity.

Key features include:

  • 13-Week Roadmap: Break down your goals into actionable steps with a clear timeline to keep you on track.

  • Daily Planner: Organize your day with a zero-based calendar, setting top priorities and scheduling tasks in 30-minute increments.

  • Morning and Evening Routines: Start and end your day with gratitude, goal-setting, and reflection to boost positivity and productivity.

  • Weekly Reflection & Tracking: Review your progress, celebrate wins, and identify areas for improvement.

  • Flexible and Undated: Start anytime without the pressure of blank pages during breaks or vacations.

The Self Journal is a 3-month system (as opposed to a year-long timeframe) because it’s easier to fend off procrastination when there’s a finish line in sight. Accountability, consistency, focus and motivation are huge drivers of goal achievement. It will help you:

  • Set, plan and track your goal progress daily
  • Focus and overcome procrastination habits
  • Recognize and reform the patterns that keep you from reaching your goals
  • Prioritize building healthy habits and making every day count
  • Check in with yourself daily to stay on track

It’s not always possible to plan how the middle of your day goes, but you can make a choice about how you begin and end each day to ensure you get the most important things done. 

  • Undated
  • 200 pages
  • Hardcover 5.75" x 8.5” in size
  • 13-Week Goal-Setting Journal
  • 13-Week Wall Roadmap
  • Guidebook
  • Sustainably sourced sugarcane paper (100 gsm)
Color: Seafoam Green

Self Journal

  • Set, plan and track your progress
  • A guided yet flexible canvas for creating the life you want
  • A system for manifesting inevitable success 

13 Week Roadmap

  • Visualize and celebrate your progress
  • See the big picture
  • Daily actions for getting from A to B
  • Daily reflection practice to stay on track


  • A detailed how-to guide for getting the most out of your Self Journal experience
Feature Overview

& time-based

A 3-month action plan for achieving your life goals.

Outcome goal

Make sure that your high-level outcome goal of the week is SMART—specific, measurable, attainable, relevant and time-based. Imagine how life will be different if you reach your goal.

Progress milestone

Clear, trackable objectives can help you monitor your progress. Acknowledge each accomplishment by checking off milestones as you achieve them.

Critical drivers

Outline the recurring actions you need to take to close the gap between your progress milestones and outcome goal.


Keeping yourself accountable each week leads to successful outcomes.

Feature Overview

Set yourself up for a successful week.

Setting intentions for what you want to accomplish is a powerful practice. Reflecting on them and assessing your progress at the end of each week is a helpful feedback loop for growth.

Your weekly objectives

Which objectives can you prioritize and work towards to make this week a win?

Weekly planning

Create and stick to a daily plan for achieving your top 3 objectives of the week.


Transfer and tally your ‘Win The Day’ and ‘Plan To Reality’ scores from your daily pages to get a sense of how your week went.

Weekly reflection

Reflection helps you celebrate wins, integrate lessons learned, and acknowledge what you accomplished with your time. This essential practice helps to minimize recurring mistakes because key lessons are crystalized—not forgotten.

Lesson learned

Look back on your goals and see what you can do next week to help move the needle.

Feature Overview

Simply CINU

CINU is an acronym for: challenging, interesting, novel and urgent. These key characteristics help make daily Self Journal tasks more attractive and attainable—especially helpful for people with ADHD.

Daily gratitude

Start each day with positive thinking and a daily gratitude practice that's both novel and noteworthy.

Your goal

Think of this as your daily, weekly, monthly or lifetime affirmation space. Capture your aspiration as if it's already become a reality to keep things interesting.

Today’s target

To make things a little more challenging, fill in the circles to represent the time you think you'll need to accomplish your 3 big wins of the day.

Daily timeline

Add a sense of urgency to your day by prioritizing both your personal and professional time. Why? Unplanned time often gets squandered. Make the most of it!

Freedom space

Yours to use any way you like—from notes and quotes, to oodles of doodles.

Daily metrics

Did you build a healthy habit this week? How was your mood? Evaluate each day based on your overall satisfaction with how it unfolded.

Feature Overview

Minimalist and clutter free

Intentionally undated and designed for you to make it your own, the Self Journal is guided yet flexible, with room to doodle, jot and dream. Or simply stick to your schedule—it's up to you.


The first goal-based journal on the market

Portable, sustainably-made, and packed with value, the Self Journal is the perfect companion to take with you on the road to reaching your goals.

Page count

200 pages

Package dimension

Hardcover 5.75" x 8.5” in size


Sustainably sourced sugarcane paper (100 gsm)

  • 13-Week Goal-Setting Journal
  • 13-Week Wall Roadmap
  • Guidebook

Getting Started

If it’s not in your journal, it probably won’t happen.

Studies have shown that the simple act of writing down a goal increases your chances of reaching it. Goal setting is one of the easiest ways to increase motivation and enhance performance.

Getting started

Banish time blindness

We track things like our expenses and how many steps we take, but what about tracking where our time goes? Thanks to social media, many of us waste a lot of time scrolling and searching. The Self Journal keeps you accountable—track your time and how you choose to spend it.

Pro tip

“I jot down what I want to do each day, and then I compare it to what actually happened at the end of the day. It helps me see where and when I get off track, so I can start to see patterns and work to correct them.”

— Cathryn Lavery, Founder

Getting Started

Progress over perfection

Making progress is far more important than trying to attain an unrealistic standard of perfection. The latter slows you down and sets you up for disappointment, so focus on incremental progress. It's actually the faster way of getting where you want to go.

Getting Started

not to-do lists

While it’s satisfying to cross things off of a list, it’s not necessarily going to help you beyond that feeling of satisfaction that comes with drawing a line through a task. Targets (the most important tasks you want to achieve) are the activities you must accomplish to ensure you take consistent action towards your outcome or goal.

You are only competing against your past self, not others. Even though I’m not perfect, I’m way ahead from where I was 3 months ago.

— Cathryn Lavery, 
Founder of BestSelf

Set & Achieve Your Goals with the Self Journal

Commit To & Believe In Yourself

Having the right mindset is important before you start on your journal to set yourself up for success. Have high expectations. Expect the impossible. Be open to opportunities and trust you can do whatever you set out to do.


Define your 13-week outcome goal(s): The BIG picture

Studies have shown that the simple act of writing down a goal increases your chances of reaching it. However, writing it down is only the first step. The most important part is defining the milestones and creating the path that will get you there. Here’s how…

Define your S.M.A.R.T. outcome goal
Your S.M.A.R.T goal should be specific, measurable, attainable, relevant and time-based. Also indicate which life area(s) this goal will improve and why you want to achieve it (your “motivations”).
Outline your progress milestones
These are clear, trackable objectives, which can be measured so you can celebrate your advancement. Track your progress by checking them off as you achieve them.
Determine your critical drivers
Outline the actions you need to take to close the gap on your progress milestones and outcome goal.
Hold yourself accountable
Accountability is key for success. What will you do to hold yourself accountable?

Plan for the week ahead

Start your weekly journey each week by filling out the Weekly Planning pages. This exercise is key to framing your week. If you jump into your week without a plan, it’s easy to become unfocused or stuck on the things that aren’t important. So let’s jump into the different sections of the weekly planning page...

Define your weekly objectives
What are the three big objectives that if completed would make this week a win? Use your milestones you identified with your outcome goal(s) to help you focus on what will move the needle. Give them time estimates and check them off as you complete them. It’s also helpful to document the actual time you spent on them.
Outline key activities for the week
These could be events, deadlines, important meetings, birthdays, errands, etc. Anything that you’d like to have a birds eye view of for the week.

Now, let’s get into planning your day!

The key to a kick-butt day is to leave ZERO (or as little as possible) white space on your planner. Remember, unallocated time is more likely to be squandered. You can plan for your day the morning of, or take some time the night prior to map it out. Whatever works for you!

Start each day with some simple morning practices
Write down what you are grateful for to start your day with positivity; Outline your goal for the day or this could be a reminder of a weekly, monthly or 13-week goal; In today’s targets, jot down what would be your 3 biggest wins for the day.
Plan your day leaving no time unaccounted for
Start by entering any meetings/appointments you have. Then time block your today’s targets first and then plan secondary tasks/activities in any remaining blank space, both personal and professional. Remember, what gets planned gets done!
Utilize the freedom page
The freedom space is yours to use any way you'd like - from notes, to gratitude, quotes, doodles, ideas, anything goes!
Rate your day
So, how’d your day go? Give yourself a “Plan to reality” score, where you rate out of 10 how close to reality your daily plan was. Did you fill out your habit tracker? How was your mood? Rate your “WIn The Day Score” indicating how well you feel the day went as a whole.

Reflect on your week

In addition to planning your week ahead of time, it’s important to check in on your progress at the end of each week to ensure the needle is moving and the wheels aren’t just spinning.

If you keep your eye on the ball, you can get back on track more quickly if you go off course. Weekly reflections can provide clarity and perspective that helps keep you motivated. You’ve got this!

Summarize your week
Transfer your “Win The Day” and “Plan to Reality” scores from your daily pages to get a sense of how your week went. Reflect on why your week went the way it did. Also, jot down any Bucket List items you may have completed.
Reflect on your week
Reflections give you the opportunity to celebrate your wins, capture lessons, and remember what you accomplished with your time. This essential practice helps you stop the things that hold you back and do more of the things that move you in the right direction.

So, ready to get started?

As the saying goes, there’s no better time than the present!

Self Journal + You = More Goals Achieved

You've Got This!