Why 13 Weeks Is The Goal-Setting Sweet Spot

Science says 92% of people DON’T achieve their goals. 13 weeks is long enough to keep the end in sight, but short enough to build urgency to stop procrastinating.

We know that life is unpredictable and a lot can change in a short period of time. If you set one-year goals (or even longer!), then the climate may have changed before you’ve had a chance to cross the finish line. Having a 13-week focus sprint ensures you stay adaptable and makes it easier to pivot if you need to.

13 weeks x 4 quarters equals a year! Focus on your 13-week sprints and you’ll get more done in a quarter than others do in a year, by effectively breaking down your large goals into manageable chunks.