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BEST SELLER
The One Thing - Core Values Deck Card Deck Personal Growth
The One Thing - Core Values Deck Card Deck Personal Growth
The One Thing - Core Values Deck Card Deck Personal Growth
The One Thing - Core Values Deck Card Deck Personal Growth
The One Thing - Core Values Deck Card Deck Personal Growth
The One Thing - Core Values Deck Card Deck Personal Growth
The One Thing - Core Values Deck Card Deck Personal Growth

Core Values Deck

A card deck designed to help you identify and live in alignment with your core values, fostering personal growth.

Helps define and align with personal values.

Supports goal-setting based on key principles.

Encourages purposeful decision-making.

SEE MORE
Trusted by 200,000+ 14-day returns Free US shipping over $75
Trusted by 200,000+
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We partnered with The ONE Thing team to create the Core Values Deck to help you define your top values with confidence and ease, so you can:

  • Triangulate your personal true north
  • Set the best habits and goals for your values
  • Know which opportunities to take and which to turn down
  • Get on the same page in your relationship, family, friendships, and work
  • Make choices that align with your values and step into your best self
  • 150 cards
  • Box size: 3.7" x 2.9" x 2.9"
  • 350 gsm cards / Sustainably sourced FSC certified
  • Manufactured in Colombia

This deck help you to:

  • Triangulate your personal true north
  • Set the best habits and goals for your values
  • Know which opportunities to take and which to turn down
  • Get on the same page in your relationship, family, friendships, and work
  • Make choices that align with your values and step into your best self
  • Use as afirmation prompts.
  • Start a discussion about what’s important.
  • Discover the core values for your team, business or family.
  • Choose to live a day through a particular value.

PAIRS WELL WITH...

PAIRS WELL WITH...

Core Values Deck

Inside the Core Values Deck

Explore powerful prompts that guide you to uncover, define, and live by your core values.

Inside the Core Values Deck image-1
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Inside the Core Values Deck image-6

The 3-Step Science of personal growth

This card deck isn’t just about identifying your values—it’s a clarity catalyst designed to align your life with what matters most. With a guided approach inspired byThe ONE Thing framework, it helps you uncover your true north, make confident decisions, and create habits rooted in your deepest priorities—one card at a time.

01

Check the cards one-by-one

Flip through the deck of values and consider cards one-by-one.

02

Select the ones resonate with you

Put values that resonate with you into your shortlist pile and discard the rest, If the word for your value is missing, write it on one of the blank cards.

03

Choose your top three values

Choose your top three values by refining your shortlist and discarding those that no longer resonate. If you can’t decide, group similar values (e.g., community and connection) or identify when one is expressed through another (e.g., self-expression through creativity), then keep the one that resonates most.

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Frequently Asked
Questions

The Core Values Deck is a 150-card deck created in partnership with The ONE Thing team to help you identify and define your top values.

The process has three steps: flip through the cards one by one, move the ones that resonate into a shortlist pile, then refine that shortlist down to your top three values. If you're torn between similar ones, group them (e.g., community and connection) or identify when one is expressed through the other, and keep whichever resonates most.

It's designed for anyone looking to clarify their personal purpose and direction, but it works just as well for couples, families, friendships, and work teams who want to align on what matters most. Whether you're navigating a big life decision or simply want to live more intentionally, the deck meets you where you are.

Quite a lot! You can use it as affirmation prompts, to spark meaningful conversations about what's important, to discover shared values for a team, business, or family, or to intentionally choose a value to focus on for the day. It's a flexible tool for both solo reflection and group discussion.

Once you've identified your top values, you can use them as a compass for everyday life — setting goals and habits that truly reflect your priorities, knowing which opportunities to pursue and which to turn down, and making decisions with greater confidence and clarity.

Yes! The deck is inspired by The ONE Thing framework, a research-backed approach to focus and purposeful living. Rather than just listing values, it guides you through a structured process designed to help you uncover your true north and build habits rooted in what matters most to you.

  • 5 stars: 21 (81%)
  • 4 stars: 1 (4%)
  • 3 stars: 1 (4%)
  • 2 stars: 1 (4%)
  • 1 star: 2 (8%)
G
G.M.
Game-Changer for Clarity and Focus

I loved the BestSelf Core Values Pack. This wasn’t just a feel-good exercise—it actually helped me identify my top three core values and gave me clear direction right at the start of the year. Once I knew what truly mattered, my decisions, focus, and priorities immediately felt more aligned.
It’s simple, well-designed, and incredibly effective. The impact was so noticeable that my husband ended up doing it too after seeing the difference it made for me, and it led to some really meaningful conversations between us.
If you want clarity, momentum, and a solid foundation for your year, this is absolutely worth it. One of the best self-reflection tools I’ve used.

E
Eliot

Was not helpful. Wish it included definition or ideation for each core value.  Could print these words out for free and circle them on a sheet of paper.

C
Colin

Intriguing questions provoking thought and conversation.

A
Auby W.
Finding your Foundation

Our foundation (core values) are what we build our beliefs and then eventually opinions on which together make up the entire psychosocial and interpersonal skills are

J
James P.
Meh

Good physical quality, but missing numerous values that I found super surprising. It isn't the same if you have to write them yourself.

J
Josh
Helpful in learning other people

Got it as part of a package. Took me 2 mins because I honestly knew what I was looking for and I was just searching for the words. Wasn’t something I would have bought. However, I have found it a lot more useful in watching other people to do it because you learn a lot about a person from what they choose and how quickly they make decisions on their values. Understanding their values means I can engage with them more efficiently and productively. My 3 were curiosity, truth and learning so go figure.

F
Fouzan Q.
The One Thing - Core Values Deck

The Deck is nice, the cards are sturdy I would look at each card and see if the vaule relates to me or would I consider the value as part of my life. Overall its a great deck and would recommend it to others.

F
Fatih K.
Extremely disappointed

The quality of printing and packaging is disappointing on a indescribable level.

C
Cindy M.
Great Idea

Cards are attractive, size is convenient to hold, love them.

S
Sid T.
Average or below average

There are no questions to prompt thinking. Just words. I am a happy user of other best self products. This one seems to not have cut it.

A
Alexandra K.
Not what I was expecting

The truth is, I was a little disappointed. I was expecting some really specific questions and writing or conversation prompts that would jumpstart my thinking process and turn my world around in a good way. But ordering cards seemed a little facile and simplistic and I quickly lost interest. The mechanism for self-reflection was just not thorough enough. and this was not made clear in the description.

A
Angeline S.
Digging Deep

Spent Saturday night with the family and we took turns going thru the deck. And sharing the results with family and discussing what we see in front of us. Definitely a deck that prompted us to dig deep.

k
kathy r.
Ok, kinda helpful

This is ok and I will used it again - used one weekend when I had time to concentrate and did a lot of sorting, resorting and adding my own created cards with more personally distinctive words. Wish there were more explicit instructions on how to integrate these with Best Self Planners and Journals.

J
Jennifer F.
Core Values

I had been looking for a core values product to use with clients that was a clean design, reusable, and effective. The Best Self deck was the perfect fit! I bought 2 of them to have on hand, one to keep in the office and 1 to loan out to clients who need more time with the values, or for couples and families I am working with.

L
Leah B.
One cards

I need to re watch the training because I haven't watched it yet

M
Mark M.
The One CoreValues deck

Love these cards and loved the book and author

T
Taryn L.
Alignment Feels Good

Satisfying and Reinforcing! Thank you!

B
Ben G.
Great exercise, wish there was more!

I really enjoyed sifting through the values and the exercise to come up with my three core values. I have them sitting on my desk to look at every day. My only wish was that once these values were identified that there were further exercises to use them, whether that's journaling prompts or whatever.

S
Sheryl M.
journal

have read some info and written some goals and am tracking them. i have lots to listen to. I keep getting more everyday. I am overwhelmed so I haven't had a great start yet. I have not given up.

P
Paul G.
Values for the win!

This deck is fantastic! As a personal development tool, I learned a lot about myself (and though I was anxious when I started, they are simple and diverse enough that the pressure to choose the "right" cards quickly disappated). As a relationship tool, they're equally helpful; my partner and I have gained a deeper understanding and appreciation for one another. I'd recommend them to anyone, and continue to use them almost every day!

L
Lizzie B.
The navigation to all your life's biggest decisions

I loved this product, not only for myself but also to use with clients to support them on their journey to being more values driven. It was tough coming up with just three in the end, but I feel so good to have more clarity around my decisions and ensure I'm truly living by what I believe in.

It was challenging at times, because there were values that I believe in such as 'fun' but I'm not necessariliy living that in my day to day life, and it's certainly not something I consider when making a decision.

I was a bit of a rebel and chose three extra values which I would like to work on. I feel that this could perhaps support me in developing more in these areas, even if right now I'm not fully living them.

S
Shereen K.
Fun Way For A Serious Thought

The number of values stated so clearly made me think very hard on which value truly resonates with me. It's a fun activity even for family, and I will definitely use it in my next training session!

S
Sandra M.
Fascinating and insightful

I sat down today to look through the deck properly. At first glance, I thought it would be easy, but it really does make you think. Do I value joy, fun or playfulness (as an example)? None turned up in my final 3, but it was interesting to go through all of them to see what stuck and what didn't. I think having the cards visible on my desk will be helpful, just another way to remind myself to stay true to who I am, and appreciate that I am different than others (and we all have a different set of core values). Thanks for the inspiration!

T
Ty B.
My ABCs to living a happier and more fulfilled life

I sat down the other day with a glass of wine and flipped through the deck. What I thought was going to be a quick and easy task, actually turned into some much-needed reflection time. I started out by creating a pile of values that stood out to me, then created mini piles, grouping similar values together, another glass later, I chose the three that really called out to me. I call these my ABCs, Authenticity, Belonging, and Curiosity.

As I was choosing my values, it was challenging because there were things coming up that are important to me, but I don't live them on a day to day basis. There was a disconnect. When I really got into it, I saw that were some internal conflicts I've created in my life because I wasn't really living my values; which lead me to think about what needed to change so I could be happier and more fulfilled. They were small tweaks, but they felt needed. Granted, I felt pretty happy and fulfilled before this exercise, but when I really looked at things, this stirred up a few things that I've probably been ignoring.

It might have been the wine, but I a lot out of this exercise and have started thinking more about my values when decision making, especially when it comes to how I spend my time and how I show up. I've even shared the deck with friends and had some pretty amazing conversations about our differences, again something that probably wouldn't have happened without this deck.

M
Monica A.
This was great!

Used this deck with my coworkers and it was so insightful. Understanding the team's core values really helped us grow closer as team. We work remotely so having another tool to understand each other better is so helpful. I am attaching my core values. This is something I want to try with my family and friends.

C
Customer
What a wonderful exercise!

Thank you for putting this tool together! My fiance and I used it to understand our core values both individually and as a couple, can't wait to use it at work with my team.