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OUR MISSION

Thoughtful tools for intentional self-improvement

our origin story

How it started...

Launched in 2015 by Cathryn Lavery, BestSelf.co was born out of a desire to help people become the best versions of themselves. Struggling with ADHD and having tried countless solutions, Cathryn wanted to create a tool that would truly make a difference.


This led to the creation of the original goal-based journal, the SELF Journal which launched on Kickstarter. It raised $322k in a month and BestSelf was born.

our goal

Elevate everyday life through beautiful, approachable and user-friendly tools.

Since our inception, we have been driven by a passion for excellence and a commitment to innovation.

We understand that the tools you use daily have a profound impact on your mindset and productivity.

That's why we dedicate ourselves to designing products that not only meet but exceed your expectations.