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OUR MISSION

Thoughtful tools for intentional self-improvement

our origin story

How it started...

Launched in 2015 by Cathryn Lavery, BestSelf.co was born out of a desire to help people become the best versions of themselves. Struggling with ADHD and having tried countless solutions, Cathryn wanted to create a tool that would truly make a difference.


This led to the creation of the original goal-based journal, the SELF Journal which launched on Kickstarter. It raised $322k in a month and BestSelf was born.

Thoughtful Design

Every product is created with your needs in mind, blending functionality with aesthetics.

Backed by science

Our products are grounded in research and designed to help you optimize your life.

Premium Quality

We use only the highest quality materials to ensure our products are both sustainable, durable yet elegant.

our goal

Elevate everyday life through beautiful, approachable and user-friendly tools.

Since our inception, we have been driven by a passion for excellence and a commitment to innovation.

We understand that the tools you use daily have a profound impact on your mindset and productivity.

That's why we dedicate ourselves to designing products that not only meet but exceed your expectations.