OUR MISSION
Thoughtful tools for intentional self-improvement
our origin story
How it started...
Launched in 2015 by Cathryn Lavery, BestSelf.co was born out of a desire to help people become the best versions of themselves. Struggling with ADHD and having tried countless solutions, Cathryn wanted to create a tool that would truly make a difference.
This led to the creation of the original goal-based journal, the SELF Journal which launched on Kickstarter. It raised $322k in a month and BestSelf was born.
our goal
Elevate everyday life through beautiful, approachable and user-friendly tools.
Since our inception, we have been driven by a passion for excellence and a commitment to innovation.
We understand that the tools you use daily have a profound impact on your mindset and productivity.
That's why we dedicate ourselves to designing products that not only meet but exceed your expectations.
