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🥂Celebrating:
A Decade of BestSelf
Celebrate 10 years of BestSelf with limited‑run Signature and Essentials Boxes
designed for a powerful reset now and a ritual you’ll use for years.
1M+
PEOPLE SERVED
10
YEARS BUILDING
600K+
ORDERS SHIPPED
50+
COUNTRIES
Ten years of showing up in people’s daily lives — across every timezone, every goal, every hard season.
10 Years of BestSelf, in Your Hands
Over the past decade we've watched more than one million people use BestSelf tools to hit big goals, make hard changes, and rediscover who they are. To celebrate our 10‑year milestone, Cathryn curated the tools that have stood the test of time into one Anniversary Box—a complete focus and self‑discovery system, not just another bundle of products.
"If I were starting my journey today, this is the exact setup I'd want on my desk."
— Cathryn, Founder
Ten years ago, BestSelf started as one founder’s search for a tool to close the gap between the life she had and the life she actually wanted. Since then, that single journal has turned into a decade of real work: helping over a million people in 50+ countries plan their days, navigate hard seasons, and come back stronger from the moments that could have broken them. From ringing the NYSE bell and winning awards to surviving betrayal, burnout, a buyout, a pandemic, and a comeback, BestSelf has been built in the real world, by real people, doing the hard, unglamorous work of changing their lives one page at a time. Ten years in, the belief is clearer than ever: your best self is not your most productive self—it’s the version of you who knows yourself, plans intentionally, and protects the time and focus to build a life that actually feels like yours.
A Reset Now, a Ritual for Years
10‑Year Signature Box – Anniversary Edition
10‑Year Essentials Box – Anniversary Edition
Discover the Experience
→ Daily Structure
Use the Self Journal to bring clarity and focus to your days—no more wondering what matters most when you sit down to work.
→ Deeper Self‑Discovery
Pair the Scribe with the Self‑Discovery Deck when you want to go deeper. Take cards at your own pace—a card a day, a card a week, or whenever you need a better question.
→ Physical Commitment
Create a distraction‑free ritual with Helm and the brass stationery set. Put your phone in Helm, lay out your tools, and give your most important work the attention it deserves.
Everything lives in one place, so it's easy to keep showing up, even when life gets busy.
Premium Stationery Set — Crafted to Last a Decade (and Beyond)
Crafted in high-quality solid brass, this set is designed to elevate your daily ritual with weight, balance, and timeless design.
Includes:
- 1 Brass Pen + replacement refill
- 3 Brass Bookmarks
- 1 Brass Card Holder
- 1 Brass Ruler
Minimal. Durable. Built to last for years on your desk—not just for a season.
10‑Year Signature Box
✓ Helm
✓ Self Journal
✓ Scribe Notebook
✓ Self-Discovery Deck
✓ Exclusive brass stationery set
✓ Anniversary box
✓ $20 digital gift card (digital products only)
ON PREORDER ALSO INCLUDES Helm Mac OS Free!
10‑Year Essentials Box
✓ Self Journal
✓ Scribe Notebook
✓ Self-Discovery Deck
✓ Exclusive brass stationery set
✓ Anniversary box
✓ $20 digital gift card (digital products only)
ON PREORDER ALSO INCLUDES Helm Mac OS Free!
What Our Customers Say
THEN
Jodie M. | "Can't recommend Best Self enough" | Aug 31, 2016.
I'm a week in and I think this is the best thing that I have ever stumbled upon from a random sponsored Facebook post! I'm a list maker, worrier and day dreamer desperate to make a big change in a few areas of my life. This journal is precisely what I need right now. It's so powerful making yourself write down your goals and celebrating successes and holding yourself accountable to *you*.
NOW
Self Journal
Aaron Fletcher | "I keep coming back" | Oct 11, 2025
I tried so many things over the last 8 to 10 years to keep me focused and help me stay productive at work. But I always come back to the Self Journal because that's the thing that works best for me. Bullet journals are too unstructured, other journals just don't seem to have all the functions and features, and doing nothing is not an option. The Self Journal is one of the best resources that I've used to keep me focused to keep my goals in mind and to help me move forward in my career and my family.
Self Discovery Deck
Bryan F. McFarland | "Perfect for journalling through my retirement transition!" | Jan 27, 2026
When I retired at the beginning of January 2026, I knew there would be adjustment, transition, re-examination, and recalibration I need to do. This Self Discovery Deck fills a perfect spot for incremental, slow-paced, steady, dependable learning and adaptive change. I am most grateful for this and other Best Self products I have used!
Helm
Hannah Hargis | "The first focus tool that's actually worked for me!" | Dec 4, 2025
I’ve tried all the app blockers, screen-time limits, you name it but I've always find a way around them. Having a physical tool has been a completely different experience and the first time I've had a tool like this work for me. The moment I tap my phone on Helm and set it down, It’s like a built-in signal that says, “Okay, we’re focusing now.” There’s no internal argument, no temptation to tweak a setting or swipe something open “just for a second.”
Made for People Like You
If any of this sounds like you, this box was built for you.
• You've achieved a lot on paper, but you want your systems to match who you're becoming.
• You care about progress over perfection—and you're ready to keep showing up, even when it's messy.
• You want your tools to feel intentional and beautiful, not disposable.
Ready to Make This Season Different?
Choose your Anniversary Edition and create a ritual that matches who you're becoming.
Frequently Asked Questions
What's the difference between the Signature Box and the Essentials Box?
The Signature Box includes everything in the Essentials Box plus Helm—our phone-locking device that creates a distraction-free environment for your most important work. Both boxes include the Self Journal, Scribe Notebook, Self-Discovery Deck, exclusive brass stationery set, anniversary packaging, and a $20 digital gift card.
What makes the brass stationery set special?
Each piece is crafted from solid brass—not plated or coated. The set includes a pen with replacement refill, three bookmarks, a card holder, and a ruler. These are heirloom-quality tools designed to develop a beautiful patina over time and last for decades on your desk.
Can I buy the brass stationery set separately?
No. This exclusive set was created specifically for our 10-year anniversary and is only available inside these limited-edition boxes.
How do I use the $20 digital gift card?
Your $20 digital gift card can be used toward any digital download available in our store. Once you purchase the Anniversary Bundle, you'll receive a separate email with your unique gift card code. Simply enter that code at checkout to redeem your credit.
Is this a subscription or a one-time purchase?
One-time purchase. You get everything in the box with no recurring charges.
How limited is this release?
We produced a set number of boxes to celebrate our 10-year anniversary. Once they're gone, they're gone—this exact combination won't be available again.
I already own some of these products. Is the box still worth it?
If you're restocking your Self Journal or Scribe, yes. Plus you'll get the exclusive brass set and anniversary packaging that aren't sold anywhere else. Many customers buy extra journals to have on hand for their next 90-day cycle.
Who is this box for?
Anyone ready for a reset—whether you're starting fresh, recommitting to your goals, or upgrading your daily ritual with tools that feel as intentional as the work you're doing.
