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BestSelf Co. was founded in 2015 by Cathryn Lavery. In four years, the company has gone from launching a single product on Kickstarter to a global business with 8-figures in revenue.

Along the way, BestSelf Co. won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – the only company to win both awards consecutively. We have been featured in the New York Times, Entrepreneur, MTV, Huffington Post, Forbes, Inc., and more. We’re funded solely through the investments made by thousands of customers who have used our products to change their lives.

At BestSelf Co., we're working hard to help customers reach their fullest potential. That means developing the latest productivity tools, partnering with thought leaders in the industry, and hosting events and webinars.

In The News

The 16 Best Journals for Self Discovery in 2023 (The Spruce, January 2023)

The 70 Best Gifts for Women of 2023 (The Spruce, December 2022)

Invest In Yourself Interview with Cathryn Lavery (Adam Mendler, October 2020)

15 Best Planners to Make 2020 Your Most Organized and Productive Year Yet (Good Housekeeping & Yahoo, October 2020)

How to Stay Productive During Challenging Times (Swaay, October 2020)

33 Inexpensive Valentine's Day Gifts That Your Partner Will Actually Want (Buzzfeed, February 2020) 

35 thoughtful Valentine's Day gifts she'll love (CNN Underscored, February 2020)

Plan for a Kickass Year With These 2020 Planners (Brit + Co, January 2020) 

Top-Rated Planners That Will Help You Get Your Life In Order (MSN Lifestyle, January 2020)

The Best Planners for 2020, According to Productivity and Stationery Experts (The Strategist, December 2019)

13 Best Daily Planners to Make 2019 Your Most Organized Year Yet (Good Housekeeping, September 2019)

How to wake up early, and be happy about it (Fast Company, September 4, 2019)

5 Unique Planners to Make 2019 Your Most Organized Year Yet (Nerdist, January 14, 2019)

The Best Planners for 2019, According to Productivity Experts and Stationery Lovers (New York Magazine, January 3, 2019)

The Best And Most Unique Gifts You Could Give, Productivity Tools! (Inc., December 14, 2018)

The Best Undated Planners for Year-round Staying on Track (October 16, 2018)

The 'No Brainer' for savvy entrepreneurs and start-up wannabes (Fox Business, September 4, 2018)

5 Goal-Setting Journals to Take You From Intention to the Finish Line (, May 16, 2018)

Insider Picks: This journal breaks down your 10-year plan into steps you can take every day to achieve it (Business Insider, February 28, 2018)


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