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About BestSelf Co and Meet the Team

About BestSelf Co.

We're Here To Help You Find Your Best Self

Whatever that means to you

Whether you want to think bigger, achieve more, or have more meaningful connections, BestSelf Co. creates a space in your life for that possibility - and more.

The journey to your best self is personal to you - and it’s a journey that continually expands as you grow, evolve, and desire different things. There is no destination to get to; it’s all about the experiences, wisdom, and impact you create along the way as you choose courage over comfort, overcome challenges, and take action towards your dreams.

Like you, everyone on the team is obsessed with their own best self journey.

It’s why we love creating meaningful products and tools that help you create positive change in your life - so you can show up differently for yourself, your connections, and the world.

Where will your best self journey take you?

We can’t wait for you to find out.

Company Values

When you set the bar at achieving your best self, there’s a lot on the line. Our Company Values keep us focused - so we can continually get better for us and for you.

Default to Action

Ideas are worth nothing unless executed. Make decisions, take initiative and solve problems. We’d rather you be decisive, move forward and possibly have to pivot later than to be indecisive — no decision is still a decision. Be impatient with your actions, but patience with the results.

Assume Positive Intent

We give each other the benefit of the doubt always whether it's a teammate, vendor or a customer. We believe everyone is doing their best with the information they have at hand.

Absolute Ownership

Everyone has a stake in the success of the company and should be passionate about opportunities with huge potential wins for the company! Always consider what's good for the company long-term. Remember that we're in this for the long haul.

Thrive in Discomfort

We believe the status quo is soul-sucking. We focus on continuous learning and personal development so we’re better than yesterday but not as good as tomorrow. We make an impact with curiosity and choosing courage over comfort.

Best is Our Standard

How we do anything is how we do everything. We are committed to excellence and high standards. We constantly work to raise our standards in every area of life and business.

See What People Like You Say About Us

Everyone benefits when someone commits to their best self.

We’re always grateful for the people and media who spread the word about the work we do. It helps new people find us, which amplifies the impact we have as a community.

See More Press Coverage

""

Since starting the Self Journal, I actually feel a sense of accomplishment at the end of the day and am starting to see myself move forward to becoming my best self. Thank you so much.

- Baylee W

See What Customers Are Saying

Meet the BestSelf Co. Team

Founded in 2015 by Cathryn Lavery, BestSelf Co. is a team of high-achievers who constantly raise the standards, do things differently, and have fun along the way!

Cathryn Lavery

CEO & Founder

“If you don't get what you want, it's a sign either that you did not seriously want it, or that you tried to bargain over the price.”
- Rudyard Kipling

Love Language
Words of Affirmation & Quality Time

Core Values
Curiosity, Impact, Integrity

James Bake

COO

"Words are momentary;
intent is momentous."
- Matthew McConaughey

Love Language
Physical Touch

Core Values
Authenticity, Belonging, Curiosity

Monica Acevedo

Director of Customer Experience

“The customer tells us how to stay in business, best that we listen.”
– Pamela Nelson

Love Language
Words of Affirmation, Acts of Service & Quality Time

Core Values
Transparency, Truth, and Loyalty

Lucas Hazle

Director of Product

"Nothing lasts, nothing is finished, nothing is perfect, and therein lies its beauty."
- Wabi-Sabi

Love Language
Physical Touch, Words of Affirmation & Acts of Service

Core Values
Peace, Creativity, Playfulness

Rachouan Rejeb

Design & Development Director

“Good artists copy, great artists steal”
- picasso

Love Language
Quality Time

Core Values
Impact, Curiosity, Integrity

Erin Clark

Marketing Manager

"If life were predictable it would cease to be life, and be without flavor."
- Eleanor Roosevelt

Love Language
Acts of Service, Quality Time & Words of Affirmation

Core Values
Curiousity, Connection, Balance

Cade Prior

Content Producer

"True happiness is to enjoy the present, without anxious dependence upon the future, not to amuse ourselves with either hopes or fears but to rest satisfied with what we have, which is sufficient, for he that is so, wants nothing." - Seneca

Love Language
Physical Touch & Quality Time

Core Values
Authenticity, Being The Best, Impact

Sarah Rejeb

Customer Support

"Remember there's no such thing as a small act of kindness. Every act creates a ripple with no logical end."
- Scott Adams

Love Language
Quality Time

Core Values
Truth, Equality, and Compassion

Georgina El Morshdy

Head Writer & host of the
Writing Your Best Self podcast

“Good artists copy, great artists steal”
- picasso

Love Language
Words of Affirmation

Core Values
Love, Adventure, Wisdom

Heather Deubel

Social Media Coordinator
& Accountability Coach

“I’m Beyoncé, always.” - Michael Scott

Love Language
Acts of Service, Quality Time, (and dogs)

Core Values
Connection, Balance, Curiosity

Vivien Teaz

Logistics Manager

"If something's important enough you should try it. Even if the probable outcome is failure."
- Elon Musk

Love Language
Words of Affirmation

Core Values
Ambition, Growth, Personal Fulfillment

Guy Piaquadio

Photographer + Videographer

Love Language
Acts of Service & Quality Time

Core Values
Authenticity, Freedom, Wellness

Feves Plaza

Customer Support

“To fall in love with yourself is the first secret to happiness.” - Robert Morley

Love Language
Words of Affirmation & Quality Time

Core Values
Family, Respect, Faith

Megan

Accountability Coach

“Self-care is the most important care. You can't pour from an empty cup."

Love Language
Words of Affirmation & Physical Touch

Core Values
Humor, Kindness, Love

Melric Dejucos

Designer

“Do it right the first time."

Love Language
Words of Affirmation & Acts of Service

Core Values
Creativity, Growth, Love

Interested in Joining The Team?

We’re looking for people who believe in loving the work they do and the people they do it with.

See Open Positions

100% Satisfaction Guarantee

Enjoy peace of mind. 30-day returns.

Science-Backed & Proven

Grounded in psychology, personal growth, and relationship science.

500k+ Customers

Trusted by over 500,000 people to achieve goals and strengthen relationships.